portmontage

we all hate them, and yet still they refuse to die. making a crap new marketing buzzword by mashing two words together isn't big & it isn't clever. here are some of the worst offenders.

Perkonomics

Posted 3 months ago

PERKONOMICS: A new breed of perks and privileges, added to brands’ regular offerings, is satisfying consumers’ ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times.

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