portmontage

we all hate them, and yet still they refuse to die. making a crap new marketing buzzword by mashing two words together isn't big & it isn't clever. here are some of the worst offenders.

Maturialism

Posted 3 months ago

MATURIALISM | Thoroughly exposed to (if not participating in) an uncensored, opinionated and raw world (especially online!), experienced consumers no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, middle-of-the-road audiences. Able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences, these consumers increasingly appreciate brands that push the boundaries.

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