portmontage

we all hate them, and yet still they refuse to die. making a crap new marketing buzzword by mashing two words together isn't big & it isn't clever. here are some of the worst offenders.

Imagineering

Posted 3 months ago

For a long time we’ve sought a word to describe what we all work at hard here at Alcoa… IMAGINEERING is the word… Imagineering is letting your imagination soar, and then engineering it down to earth

[ Alcoa - Wikipedia ]